In 1959, we enlarged the store to accommodate an expanded meat, produce and frozen food section. It was at this time that we made the most difficult decision since we opened in 1936 — to discontinue giving credit. We had thousands of dollars on the books, competition was getting fierce, profit margins were low and suppliers were demanding payments every two weeks. I can recall one time when dad had a hard time finding $300 to pay the wholesaler. I often wondered why he worked so hard to sell so much and get so little back. He had more faith than I did that all of this money was going to be paid back. I got annoyed when I saw people who owed us money buy things that I would have liked but could not afford. We did keep our phone order and delivery service until 1973. NO PHONE!! NO DELIVERY!! Park in 1036 nanv people ifd have a telephone to phone ■ ■ jr ..!>•■•• order? V ^ n ' :_ Ml -■ Zakeni called pei smii'iy nn his customers, wrote down I ii ir requirements, i ..... h ii I: In [he store, filled n n the .,,•■ ■:- .j. irged it, and deliv< red the goods to the house. Nowj^ ynu ean't set much better per- sonal service than this However. down through the years there have been many changes. Trying to keep abrra ( (,f i hi . changes, Zakems have always kept in mind its personal 'en i , e and havn only made changes if it meant belter service through competitive prices, quality goods and satisfac¬ tion. Tn oil! ii- i , i ii tain this polity, we find it necessary to dig- . continue our phone and delivery service, as of Oetoiw I t We trust you appreciate the prob¬ lem and we look tmi.iui pi serv¬ ing you even better. SEPTEMBER 2«. Wtt 44